Artwork of Tomorrow Today # 2

The work "Your Dust is Cash" by Mexican artists Alfadir Luna & Jose Antonio Vega Macotela is on display at Mario Mauroner Contemporary Art Vienna as part of the exhibition "It’s Money Jim, but not as we know it", which has been curated by Katerina Gregos in the context of this year’s curated by_vienna project. 
    
 
       
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	mso-hansi-theme-font:minor-latin;}     Mario Mauroner Contemporary Art Vienna, installation view: Alfadir Luna & Jose Antonio Vega Macotela,  Your Dust is Cash , 2011. Poster, photographs, framed letter. Courtesy of the artists. Photo: Mario Mauroner Contemporary Art Vienna.

Mario Mauroner Contemporary Art Vienna, installation view: Alfadir Luna & Jose Antonio Vega Macotela, Your Dust is Cash, 2011. Poster, photographs, framed letter. Courtesy of the artists. Photo: Mario Mauroner Contemporary Art Vienna.


It's dust, but not as we know it…

"In May 2011 one walking around Broadway Market in the east London Borough of Hackney would encounter posters reading "Your dust is cash. Each Oz. is money. We buy your dust". With this announcement, artists Alfadir Luna and Antonio Vega Macotela thus offered to buy dust collected from homes in the neighborhood, for which they would pay one pound sterling per one and a half grams. They chose this amount because a gram and a half of sterling silver used to be equivalent to the pound. The nature of the exchange was documented and the acquired "valuables" were stored in a bank safe. The project Your Dust is Cash is a wry comment on how money can be made out of practically anything, even dust. But it also playfully comments on the practice of selling one’s dust gathering items in the attic, though here it’s just the dust that is sold, not the objects covered by it. The project thus develops an alternative – if unexpected – model of trade and explores the notion of exchange, specifically regarding currency as a mediation device through which social relations are established. It alludes to an alienating economic system and reveals its underlying social structure, where money is not always what it seems to be." (Katerina Gregos, exhibition wall text, 2015)

 Alfadir Luna & Antonio Vega Macotela,  Your Dust is Cash,  2011. Poster, 120 x 90 cm.  

Alfadir Luna & Antonio Vega Macotela, Your Dust is Cash, 2011. Poster, 120 x 90 cm.
 


Alfadir Luna (Mexico, 1982)
Lives and works in Mexico City. Graduated from the National School of Fine Arts, National Autonomous University of Mexico (UNAM). Conducted studies in aesthetics, art and violence at Colegio de Saberes, Mexico City. His work has been developed in the framework of those social structures that constitute the public markets of Mexico City. His work has been shown at the “Museo Universitario de Arte Contemporáneo” (MUAC) and the “Centro Cultural España” in México, among others. He is also co-author of the book “Medios Múltiples Dos” (2008) and acted as the representative of this publishing project before the Jumex Foundation.

Jose Antonio Vega Macotela (Mexico, 1980)
Lives and works Mexico City. Graduated from The National School of Fine Arts ENAP-UNAM in 2001 where he began his public and social art research. He was the co?editor of the publication Multiple Media 2 in 2008. His works have been exhibited in places such as the Museo de Arte Moderno (MAM), Mexico City, Museo Carrillo Gil, Mexico City, the Laboratorio Arte Alameda, Mexico City, and the  29th  San Paulo Biennial (Brazil 2010).


It’s Money Jim, but not as we know it
curated by_ Katerina Gregos
Artists: Carlos Aires, Iván Argote, Alain Biltereyst, Danilo Correale, Jochen Höller, Kozakis & Raoul Vaneigem, Cristina Lucas, Alfadir Luna & Antonio Vega Macotela, Federico Martínez Montoya, Tom Molloy, Pilvi Takala, Lina Theodorou
Duration: 11.09.–17.10.2015
Mario Mauroner Contemporary Art Vienna, Weihburggasse 26, 1010 Wien
More information www.galerie-mam.com

The exhibition is part of curated by_vienna: Tomorrow Today, for which the philosopher Armen Avanessian has written an essay that questions the relation between art and capitalism. The text served as theoretical basis for all galleries and curators involved in the project.

curated by_vienna is supported by Vienna Business Agency and its creative center departure.